It’s really important that we talk about compliance with Facebook. If you plan on making it with Facebook ads, if you plan on success, Facebook takes compliance incredibly seriously. They ban accounts faster than almost all other platforms. If you get banned, does it mean that you can never advertise on Facebook?
No, you could start a new ad account, but I’ve come to learn that it’s a lot easier to just play by their rules and the rules are very fair. At the end of the day what they’re doing is helping you, helping the advertisers, and helping the platform. Though one problem is that there’s a lot of things that are a little bit of a grey area, so there’s going to be things that you’ll see other people doing that when you try to do it, it doesn’t work and Facebook may not like it.
They may decline your ads. This is how compliance impacts upon you… First of all, it impacts upon your opportunity to advertise on Facebook to begin with, but what a lot of people don’t realise, is that even if an ad is running, if they find it compliant enough to run, that doesn’t mean that it’s doing you any good. When Facebook’s automated systems analyse your ad, they’re looking for certain things that if you’ve done or not done, it actually impacts upon what we call your CPM or your cost per thousand impressions.
Now, if the ad is not looking good, those costs will invariably go up and when those costs go up, your cost per click goes up, your conversion costs go up, everything goes up and it starts to make your campaign look bad, but the entire time you may not have ever known that it was a poor ad, because there was no negative feedback or the compliance actually let it through…
Listen to the full episode now: https://itunes.apple.com/us/podcast/o…
Facebook Ad Policies: https://www.facebook.com/policies/ads/
Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time! By Damon Zahariades Amazon link: https://amzn.to/2DJRGzR
What if you had the ability to ignore distractions and get “into the zone” whenever you needed to? How might razor-sharp focus on demand affect your productivity? Imagine having more free time to spend with your friends and loved ones. Imagine having the freedom to pursue things you’re passionate about, whether it’s gardening, hiking, reading, or restoring a classic car. Amazon bestselling author, Damon Zahariades, takes you through a proven system that’ll help you to master your attention, keep distractions at bay, and get more done in less time.
The system he describes in FAST FOCUS has helped business owners, executives, athletes, students, and parents to triple their productivity, reduce their stress levels, and achieve more success in everything they do.
Listen to the full episode now:
p.s. If you enjoyed this, you might also like:
- 37 “Killer” Online Resources – The Tools You Need To Succeed At Every Level
- The 33 Best Business Books I’ve Ever Read
- 27 Absolute “Killer” Hacks For Building Your Email List Fast
Listen to the the Online Marketing Strategies Podcast Show now >>
Please subscribe over on iTunes.
Or drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
The Definitive Guide On How To Start An Online Business
Download here >>
Check out my [FREE] Google Ads Video Training Series.
7 Absolutely “Killer” Tips For Google Ads & Why They Crush The Competition.
Free Google Ads Mini-Online Course. Start here >>
How To Create Irresistible Headlines (People Can’t Help But Click)
Get Instant Access Here >>
How to Build an Email List FAST – 27 “Super-Actionable” Strategies You Can Use for FREE
Download The eBook Here >>
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)