Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score: Definition
Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (reported on a 1-10 scale) and its components (expected click-through rate, ad relevance and landing page experience) in the “Keyword Analysis” field of your account.
- The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.
How do I find my Quality Score in Adwords?
- Click the Campaigns tab at the top.
- Select the Keywords tab.
- Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score. You’ll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.
- The click-through rate (CTR) of the keyword and its matched ad.
- Relevance of the keyword to its Ad Group.
- Landing page quality.
- Relevance of your ad text.
- Historical account performance.
About Quality Score
Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by them. Three factors determine your Quality Score:
- Expected click-through rate
- Ad relevance
- Landing page experience
So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.
Quality Score is based on past performance data
Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest.
Null Quality Scores, designated by “–” in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.
I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know how you’re doing with your quality score…
Like this post at all? Why not Pin it!
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
About Phil Adair
Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)
Read his inspiring bio now.
Feel free to send Phil a message here >>