Are Negative Keywords Part Of Your AdWords Strategy?

Are Negative Keywords Part Of Your Google AdWords Strategy?

“Everyone knows this one.” I hear you saying.

I cannot place enough emphasis on the importance of making this one of the very first things you do when setting up your campaigns.

If you already know about negatives, then great.

Though if you’re a little hazy on them, then you should know that all good negative keywords specify which keywords you do not want your ads to trigger for.

I am frequently appalled when I find that customers are often paying for keywords that are totally unrelated to their business.

It’s not uncommon clients of Google to be burning through thousands of dollars or more each month through not correctly utilising negative keywords. Or worse still, not using them. Ouch.

Using negative keywords properly is an absolute essential in any campaign.

I have personally inherited numerous AdWords accounts on “life support” and this is one of the key indicators that the patient (client) is in serious trouble.

I cannot stress enough that this element is one of the most overlooked tools. Business owners simply forget to add them!

Don’t be one of them. Start building your list today!

p.s. Click here to get started with a free keyword tool that makes it super easy to understand:

Negative keyword: Definition

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free”. On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

How do I add negative keywords to AdWords?
Add multiple negative keywords
  1. Select Keywords and Targeting > Keywords, Negative.
  2. Click Make multiple changes.
  3. Select My data includes columns for campaigns and/or ad groups or Use selected destinations. …
  4. Type or paste your negative keywords in the grid.
  5. Click Process.

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts…

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Phil Adair

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