Welcome to Google Ads Tips & Tricks
This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their returns on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.
Apply these to your campaigns and they will start to rock. Apply these to your client’s campaigns and you will be looking like a rock star! If you follow these tips and implement them, they will over time begin to change your business forever.
Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s. The reason that I’m giving them kudos here is that they deserve it and are often overlooked! Without applying the correct strategies from the get-go, your campaigns will only ever be average.
Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results. If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.
As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on Google Ads to get a lot more oomph out of your pay-per-click advertising. Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your Google Ads campaigns.
By using Google Ads correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)
Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success!
The Benefits Of Google Ads
- Reach 90% of online users instantly
- Gain instant positioning for your business
- Control your spend with a daily budget
- Ability to split test ads to maximise their efficiency
- Decide exactly which pages to take you, searchers, too
- Focus your targeting on specific countries or areas
- Create and, therefore, manage your ads
I know how challenging and daunting Google Ads can be, not just for the uninitiated, though even for the seasoned pros out there. Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising. But the good news is: It doesn’t have to be intimidating – if you don’t let it!
Like anything we embark upon in life that is worthwhile, we must all acquire certain skill sets to achieve our objectives as we travel along life’s path. If you want to be in the driver’s seat with your online marketing, then you’ve come to the right place. Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.
How hard can this be I thought? A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.
So began my quest to find the specialised knowledge I knew deep down would be essential for my online success. However, the further I travelled along this steep path of discovery; the most complex things seemed to become.
Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.
I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. Google Ads was no different when I began… You don’t need to make the same mistakes.
Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.
Remember Google has a vested interest in spending your hard earned money…
Early disclaimer: I am not anti-Google, but I do know for a fact that it can be hugely daunting for the uninitiated. Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management. It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.
This video will show you all you need to get started. Some of you maybe familiar with Google Ads, some not so, but the desired outcome for all of us never changes:
More Sales. More Profit. More Success.
Before we touch on these Google Tricks that I guarantee will improve your Google Ads performance, let’s carry with us always a crucial fact to remember from this moment on…
Perhaps the most crucial fact you must keep at the forefront of all your advertising efforts is just one keyword: Relevance.
Yes, relevance. As Google’s advertising platform continues to grow daily –a service that most of now use daily in our lives, searchers the world over rely heavily on Google to provide the right answers. To find this information we are all looking for online, Google oblige their visitors accordingly, providing comprehensive searches results, making them a very reliable (and also very successful and profitable) search engine in the process.
Alternatively what would happen if you typed your query into the Google search bar and constantly came up with irrelevant searches? Searches that took you to pages that had nothing at all to do with your query? You would, of course, become frustrated, maybe even a little annoyed and move on to perhaps another search engine.
Google are in no hurry to let that happen.
The point here is it’s going to be the same with your advertising: If your Google Ads aren’t relevant to the destination you’re sending them to, then you are deemed to be guilty of providing your potential customers with a poor user experience.
Remember that phrase: Poor user experience.
Your Goal: Avoid offering a poor user experience.
Relevant content will equal your online success.
This is perhaps one of the biggest reasons people fail with their online advertising goals. Lots of visitors to your site may look good on your stats at a fleeting glance though your not looking for lots of traffic. You’re looking for the “right” traffic.
Some advertisers choose to drive traffic to a specific page on their website. Some create landing pages. All good advertisers have one common theme: To build and grow their business. So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!
I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.
p.s. If you enjoyed this, you might also like:
- 37 “Killer” Online Resources – The Tools You Need To Succeed At Every Level
- The 33 Best Business Books I’ve Ever Read
- 27 Absolute “Killer” Hacks For Building Your Email List Fast
Or drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Check out my [FREE] Google Ads Video Training Series.
7 Absolutely “Killer” Tips For Google Ads & Why They Crush The Competition.
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Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)